There are 2 types of marriages in India - one is love marriage and the other one is arranged marriage. The third marriage type is taking place as internet marriages. With this the era of online matrimonial websites has been initiated in India.
With the coming of the these matrimonial websites, thousands of profiles are in front of the people wishing for the marriage. But with the advent of these matrimonial websites, many severe problems are occured. Like -
There are many fake profiles to misguide you.
Provide all kinds of proper and genuine data for the matrimonial site.
Good efforts are really required to check the authenticity of matrimonial profiles.
Only chatting and one time meeting with the persons is not enough to select the appropriate life partner.
There are multiple sometimes thousands of matrimonial profiles are available in which selection of proper life partner is quite tough.
There are tons of matrimonial websites on the internet today, which claim to provide you the best life partner for your life. Please try to select these matrimonial websites carefully because to select the correct life partner is always necessary and complex for you.
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The emergence of the online matrimonial websites has crushed the old ancient system of parent dominance for selecting the life partner for their children. Today to search a life partner is just few clicks away just because of these online matrimonial websites.
The emergence of the online matrimonial websites has also brought many dark sides which is also becoming the danger for the Indian traditional marriage system. We should enlighten the some of these dark sides as well like –
- Genuineness of the matrimonial profiles is still questionable.
- Privacy of the people on these matrimonial websites are easily hampered.
- Generally people don’t pay much attention to the information sensitivity much while submitting to the website.
- Mere chatting and one time personal chatting is not enough to justify the opposite person for being the life partner.
- Persons approaching for the international matchmaking should confirm the details of the person with the embassy of that country.
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A matrimonial business has the enormous scope in India. After reaching it at the worth limit of 2000 crore rupees, the interest of people has increased in this arena especially in last 20 years. Businesses are taking interest to solve the marriage related problems of individuals by providing them the most efficient professional services.
A matrimonial business website can be made by using the following methodology –
By using a opensource readymade software
By using the custom application
By using the opensource software –
It is one of the most trending ways of building the matrimonial websites via matrimony script and software. These days business webmasters are using these software just by installing them on the web hosting properly after purchasing the software.
By using the readymade software, a proper matrimonial website is prepared in minutes. And the most advantageous thing is to be less intimidating and highly cost-effective. The cost of these software starts from the 5000 Rs to 20000 Rs. To update the content through these software is also very easy.
By using the custom application –
This method is costly and time consuming than using the software. But still this method is effective for those businesses which are willing to make their website as per according to their preferences.
Generally these websites cost starts from 50000 to 2 Lakh INR. These prices can differ as per according to the customer preferences. This method is completely cost-effective in the long term for webmasters.
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The number of online matrimonial websites is increasing day by day. According to latest surveys, online matchmaking business is already touched the heights of 1500 crores rupees and it will soon reach up to 2000 crores.
To promote a website is more important than to make a website. That simply means that digital marketing aspect of the online matrimonial business is becoming more and more necessary. Especially when the online matrimonial business is under great pressure, because of shaadi.com and bharatmatrimony.
How to promote an online matrimonial website -
There are the following methods for promoting an online matrimonial business –
Launch your own matrimonial app to increase the user-engagement and daily profile updating.
To increase the relevant content in the website through blogs.
Proper social media marketing and campaign for the website.
Invest your time and resources for the SEO activities of the websites for gaining the highest search engine rankings.
Establish proper video campaigning on the YouTube and other relevant platforms.
Doing proper email targeting and implementing proper bulk emailing.
When it comes to the marketing aspect of the website, the scenario of the online marketing always changes. The environment of online matrimony business is not easy too. But businesses should try hard to do their tee in promoting themselves.
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India is a country where marriage is considered a vey sacred relation. It is not only a relation of the two individuals but also binds the two families as well. In India, marriage is considered as a relation, which binds the two individuals for the full eternity. In India, there is approximate more than 11 million marriages happens every year.
In Indian ancient scriptures, there are 8 types of marriages. But in today’s arena there is a tradition of arranged marriages as well loves marriages. Here, parents choose the most suitable life partner for their children.
The old system of arranging marriages into Indian families was done via Newspaper advertisements, word of mouth conversations, relatives and local priests. But the complete system has been changed after coming of the online matrimony websites after the entrance of bharatmatrimony and shaadi.com in 1997.
Online matrimony business is growing rapidly in India. Its growth rate is measured at the rate of 25% every year. The online matrimony sector is full of expert professionals which are not only having the knowledge of digital media but also aware with these traditional Indian cultural values.
The online matrimonial sector has the total worth of 2000 crore INR. The reason of this overall success in a very short period of time is consistency, more privacy, convenience and time-saving. The overall pace of development will be continued in the online matrimonial sector for the upcoming years as well.
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